Monday, 10 January 2011

How to read labels

Happy 2011!
Please join me in welcoming the new year and kicking the nasties out of our bathrooms!



Making informed decisions can be both exciting and frustrating - exciting because by choosing sustainable products we do a great thing for ourselves and for the environment (e.g. by opting for chemicals-free items and items containing less chemicals we reduce the carbon footprint of our shopping basket, we make sure that less waste goes into the environment and well... your body will thank you for not letting more toxins in). Why frustrating? Because when we actually stand in front of the shelves containing dozens of products we simply don't know where to start... 

While issues like labeling and misleading information are highly important, let's not talk about politics now and try to focus on actual labels-reading. I am also not a scientist, so I am not going into scientific explanation of elements. 

So, what do you think - is going natural as simple as buying the cream that says Natural? Or choosing  shampoo that claims it's made with Pure Essential Oils? Or getting that "Herbal" shower gel? Not too fast... First of all - read the back label as claims you see written in big letters might not mean much... When you get onto the ingredients list (which might look very long and very "scientific" at first) there are few very important things you need to look for. Let's start with Sodium Laureth Sulphate and Paraben. 

Sodium laureth sulphate (SLS)

How to spot? 
Go to you bathroom and you'll see "Sodium laureth sulphate" written  in the beginning of ingredients list on most of the "foamy" products - shampoos, soaps, shower gels even the toothpaste, detergents.

Why? 
Its main role is to make foam, I'd say "synthetic foam" as natural products can be produced without SLS and have a nice bubbly foam. It's quite inexpensive and widely used in the great majority of products. 

Why is it bad? 
It's a very harsh chemical, that can irritate skin, eyes and hair. As studies show in the long term it can be linked to serious diseases like cancer. You might wonder how long is that "long term", but just imagine how many times you washed your hair with SLS-loaded shampoo last year, scrubbed your body with that "SLS-shower gel", washed your dishes with super-foamy detergent, etc... And by the way, many of those tests were performed on animals - another argument against using products containing SLS... 

Is there an alternative? 
Yes! Use SLS-free products! To know for sure - read your labels.


Paraben

How to spot? 
Paraben has many cousins - Butylparaban, ethylparaben, methylparaben and other, key combination is "-paraben". Today it is the most used and available preservative, so chances that your beauty products contain paraben are quite high. It can be found in items that contain water (or "aqua" as it might be written on ingredients list) - moisturizers, shampoos, etc

Why? 
If a product contain water and is intended to have a long life it needs to be preserved to avoid bacterial growth. Just imagine leaving your soup on the counter for a few days and you'll get an idea of what I am talking about.

Why is it bad? 
Parabens are the most widely used preservatives, they've been on the market for a long time and the truth is that they do what they are supposed to do. However similarly to SLS, parabens have a controvertial reputation. They can be harsh and nasty on skin, especially in the amounts they are used in the commercially produced beauty products. If you google "paraben" you'll get all sorts of contradictory information - some claim that parabens are currently the best available preservatives; others say that paraben have been linked to serious diseases including breast cancer. It's only fair to add that those claims have not been proved or disproved.

Is there an alternative?
Yes!
First, if you are choosing paraben-free but water-based products, keep in mind couple of things:
- if it's a trully natural product without preservatives it has a shorter shelf life, so you need to make sure you are using it as fresh as possible and follow sellers usage recommendations
- check for other nasty preservatives ("no parabens" does not equal "no chemicals") - popular ones are Phenoxyethanol and Sodium Hydroxymethylglycinate...
Second, you can switch to the waterless alternatives - use soap instead of shower gel, oil and butter-based lotions and moisturizers, solid deodorants, etc. Generally oils do not need to be preserved, but as usual - always consult the labels to make sure threre is no paraben in your soap bar.


Hope this information was useful! We'll be back with more soon.








Tuesday, 30 November 2010

A word about preservatives

So why do 7 Elements products can stay fresh for about 12 months and why we don't use preservatives? 

First of all, there is no need for us to extend the shelf life of our products. We mostly deal with end customers who get the products as fresh as possible. 

Second, our current products don't contain any water (ok, you'll see water/agua on the ingredients list of our soaps and solid shampoos, but the process is such that water just goes through the "soap making" reaction and completely evaporates by the time the soap is ready to be sold). So since there is no water that can create bacteria-friendly environment, there is no need to "preserve" our products.

Therefore please note that our products stay fresh without any preservative as long as water is not introduced into the container during use - so be sure to take care of your natural care products!

Third, in some products we use natural preservatives such as Vitamin E. Natural preservatives are not as strong as manufactured-ones, but again - we don't need to create an extremely long shelf life of our products. They are made to be enjoyed while using not only by looking at them :)

And forth, oils, butters and other natural ingredients we use to make our products stay fresh for 12-18 months (some even much longer). So the "final results" stay fresh for a minimum of 12 months!

Hope this was helpful! Now... how many times did I write "preservative" and "product" in this post?? :))
Love,
Anya

Sunday, 21 November 2010

Xmas Gift packs now available!!!



Christmas is getting closer and so it's time to start thinking about the perfect gifts for your loved ones! 

7 Elements Gifts: 
* 10 Eur (includes Pure soap and Solid Shampoo)
* 15 Eur (includes Gourmet soap, Body Butter, Bath Bomb and a surprise)
* 30 Eur (includes Gourmet Soap, Pure Soap, Shampoo, Body Butter, Scrub, Bath Bomb and a surprise)
We can also do custom-made gifts!

Friday, 5 November 2010

7 Elements goes International!


Our very first international order is about to be sent! It includes all sorts of wonderful things - Body Butters, Gourmet soaps, Pure soaps and Bath Bombs. Veery Exciting times!!! 

Saturday, 30 October 2010

Scale of home-made products

Scale of home-made beauty products can be relatively small... Each product is carefully formulated (and it usually takes several formulas to reach that ideal one) and tested (no animal testing here at 7 Elements of course!). Every ingredient is selected to meet the needs of various skin types and personal tastes, measured and mixed (with lots of positive thoughts to it). And small batches help ensuring that all the natural raw materials and end products are fresh.


Pitcher filled with "Starlight" liquid, ready to pour! Mmmm, I can still feel the smell! 



Wednesday, 27 October 2010

Currently on the rack

Here is what has been keeping me busy last couple of weeks.

First of all - I now have a special edition Gourmet soaps: Grand Bazaar, Coffee Addiction, Caramel and Chocolate Cookies. There is also a new batch of Lavender soap (it looks slightly different and each bar weights almost double of previously made ones), soft scent-free calendula soap. And I've been also experimenting with shampoo bars and pure Castile soap traditional olive oil soap, suitable for babies and sensitive skin).

Bottom row left to right: Grand Bazaar, Chocolate Cookies, Shampoo, Vanilla Chai, Lavender, Camomile
Top row: Castile soap, Grand Bazaar and Lavender, Coffee Addict

Most of the soaps will be ready in about 2-3 weeks time. Can't wait!!! 


Monday, 18 October 2010

As I've been planning, creating and wrapping some new stuff, the "Starlight" bars made a mini-hit! I almost had to put people on waiting list! People comment on it's scent and how great their skin feels and keep calling it... "The Star one" :) Well, it definitely is a Star Product right now and makes me feel really inspired!